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What is total return? Dividends alone don't tell the full story

A stock with a high dividend yield looks attractive, but if the share price falls by more than the dividend, the overall result can be negative. That is why you need to look at total return.

A simple formula

Total return = (dividends received + gain or loss on the share price) ÷ amount invested × 100

Example (illustrative, before tax and fees)

  • Bought a share for THB 100
  • Received THB 5 in dividends that year
  • Share price fell to THB 92 by year end, a THB 8 loss on price
  • Dividend 5 + (−8) = −3 → total return −3%

Even with a 5% dividend, the actual result is negative because the price fell more than the dividend.

Why both parts matter

Dividend yield shows only the part the company pays back to you. It says nothing about where the share price is going. A stock whose price keeps falling can pay a high dividend and still lose value overall.

What else to check

FAQ

Is dividend yield the same as total return?

No. Yield covers only the dividend divided by the price. Total return also includes the gain or loss on the share price.

When should I calculate total return?

When you review your portfolio regularly, such as at the end of each year, compare it with the amount you actually put into each stock.

This article explains general principles only. Not investment advice.

Read next

Check dividends and share price for your holdings

Add the stocks you hold to see the dividends you have received this year, with each stock's XD date, and compare with your actual result.

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PanPhonDee portfolio screen showing expected dividends per year

For information only. Not investment advice.